International Media Demand AI Giants to Stop Twisting the News

Jan 10, 2026: Major international media organisations are urging AI companies to be transparent about the sources of the information their tools use, highlighting growing concerns that AI often delivers distorted or misleading news. The campaign, called “Facts In, Facts Out,” calls on AI firms to prioritise accuracy and credibility to protect public trust in journalism.

The initiative is led by the European Broadcasting Union (EBU), the World Association of News Publishers (WAN-IFRA), and the International Federation of Periodical Publishers (FIPP). It follows findings from the News Integrity in AI Assistants report, produced by the BBC and EBU in June 2025, which showed that AI tools frequently alter, decontextualize, or misuse information from trusted news sources.

“For all its power and potential, AI is not yet a reliable source of news and information – but the AI industry is not making that a priority,” said Liz Corbin, Director of News at EBU. WAN-IFRA CEO Vincent Peyregne added: “If AI assistants ingest facts published by trusted news providers, then facts must come out at the other end—but that’s not what’s happening today.”

The campaign emphasises that more people are using AI platforms to access news, especially younger generations. Distorted or falsified information erodes public trust in journalism, which is essential for democratic societies.

To address this, “Facts In, Facts Out” proposes five principles for AI companies:

• No consent – no content: AI tools should only use news with permission from the original source.
• Fair recognition: Trusted news providers must be acknowledged when their content is used.
• Accuracy, attribution, provenance: The original source of AI-generated content must be visible and verifiable.
• Plurality and diversity: AI should reflect a wide and diverse news ecosystem.
• Transparency and dialogue: AI companies must work openly with media organizations to set standards for safety, accuracy, and transparency.

Liz Corbin stressed: “This is not about finger-pointing; we are inviting tech companies to engage in meaningful dialogue. The public rightly demands access to quality and trustworthy journalism, no matter what technology they use.”

Courtesy: Vatican News